Some technology companies use their website to demonstrate their magnificent technology prowess. However, most users simply want to find out how you can help them and how you do it better/faster/cheaper than the competition.
It’s easy to be tempted to put a cool flash video or add sound effects when your user clicks a link. But it can clutter your site and distract your potential customers. Before you add sounds, embed media, or create flash videos, ask yourself how it helps explain your message to your users.
You have approximately 10 seconds to retain the attention of a potential user. Adding clutter to your site forces your users to spend more time deciphering what it is you want them to know – time you don’t necessarily have.
