If it were me, I’d send the world to my Twitter account, my Facebook Fan Page or a Website where I would have a contest to gather email addresses. How cool would it have been to get a Doritos promotion in your inbox once a month? *Disclaimer: I love Doritos. The winner of the contest could have received a year’s supply of Doritos.
But they missed the opportunity to engage me in a meaningful conversation on the web. To be honest, I really can’t remember their funny commercials from Sunday, nor do I have any further incentive to go and purchase Doritos – or any other product for that matter.
What would you have done to create a better, more efficient Superbowl ad? I would love to hear from you!
Results you can measure
Free Ebook
{ 2 comments… read them below or add one }
The problem is Greg you want to sell something AND build a niche audience whereas the advertising geniuses want to entertain, hopefully get something viral and see themselves on CNN. I happen to agree with you. Take a TV show like the Shark Tank. Here entrepreneurs come on a nationally syndicated show and pitch their ideas to VC’s and the vast majority of them don’t have their websites blazened across their chests, benefiting from the FREE exposure.
Building niche audiences should be the number one goal of any business yet it is constantly flying under the radar of businesses. Oddly enough ad agencies are always the last to get it, then they think they invented it.
Thanks for the comment, Ed.
After watching Shark Tank, I think that the greatest value to the entrepreneur is the free exposure. The money, if they come to terms with the VC’s is almost just a bonus. But I could be wrong.
With TV ads, the goal seems to focus more on entertainment value, and less on making sales.