There are two ways to go about it. The first way is to take the conversation into a more private setting. You might want Direct Message (DM) the person you are speaking to. Then build up to an email or a phone call.
So, for instance, a Twitter conversation might sound something like this:
Prospect (P): How can our enterprise software business increase sales cycles so we can get paid faster?
You (Y): Hey P, have you tried meeting directly with the decision maker? Gate keepers are notorious for slowing down sales.
P: yes, we’ve tried that, but we aren’t having much success.
Y (DM): You might want to try calling a half hour earlier or a half hour later.
P (DM): Thanks!
Y (DM): If you have 10 minutes for a phone call, I have a few other ideas.
There is also a second scenario:
If your company writes a blog, then you can easily direct the person to your blog, and ask him if he has any questions. This way converts a little less frequently, but if you get the feeling that this prospect doesn’t have any intentions of getting on the phone with you, it’s a nice way to introduce him to your company.
How are you converting social media into sales? I would love to hear your feedback below!
