Lately, you’ve heard a lot of talk about how writing a press release for the press is so 20th century. David Meerman Scott has been preaching this for a few years now.
The question then becomes: how do I write and distribute a news release for the 21st century?
Enter Janet Meiners Thaeler’s new book: I need a Killer Press Release, Now What?
Full disclosure: I’m not an affiliate, and I benefit in no way from steering you towards this book. It was just that good.
Janet doesn’t speak in terms of hypothetical’s or theory in the book. This is a practical guide from start to finish on how to write a press release for the web. No longer do you need to solicit and seduce members of mainstream media. Optimizing your news release directly for your buyers benefit and search engines, and you will create an asset that will pay dividends for years to come.
Janet will help you understand what is and what isn’t news-worthy. She’ll help you create a title that will capture your reader’s attention. She explains how to tell the story of your business without being too “salesy”. And finally, she gives you a brief overview of PRWeb, her distribution platform of choice.
If you were thinking about setting up a PR campaign, make sure you pick up this book. You will save yourself a lot of time trying to learn how to do this on your own.
