I’ve been reading various posts in forums asking for advice for marketing their business on a budget. My advice to them is this: Be of value.
One person wanted to know how they can market his technology services business. My advice to him was this: Join every networking event that you can, and meet people. For me, that would include Entrepreneur forums, SBDC, NJEDA, and a host of others. On the back of his business card, he should print the top three ways to keep your computer virus free – or something along those lines. *This gives people a reason to keep your business card.
Once he has networked for a few months, he should sign up to be a speaker. However, his speech should be titled “Cost effective ways to maximize technology” while not making it out to be a sales pitch. At the end of the presentation, he would have a pamphlet that outlines his presentation to give everyone in the audience, in exchange for a business card. This does two things; 1) it forces him to have direct contact with qualified leads, and 2) he gives his qualified leads a great parting gift.
I’ve seen this work time and time again. I would love to hear your thoughts!
