Posts tagged as:

Content

How come more businesses aren’t putting their resources into creating useful content?

November 4, 2009

It’s interesting to me that many businesses don’t realize they are in the business of creating useful content.
Useful content, in my opinion, levels the playing field.  Anyone can do it, and it doesn’t cost a lot of money.
So, how come more businesses don’t do it?

Email Blasts

July 21, 2009

Here is a copy of two different emails I received promoting two different teleseminars.
Here is the first:
“Hi,
I’d like to invite you to a special Webcast for small business owners looking for an simple, easy to use and affordable advertising tool. Company and Company will be offering a customizable advertising mechanism which will allow owners to [...]

Does your website make this mistake?

July 15, 2009

I find that browsing websites is a great way to find good and bad marketing strategies.  One of the biggest mistakes that I’ve found many website designers make is not clearly stating who their target market is and what they could do for them.
I can’t tell you how many times I would visit a site [...]

If it’s free, it’s (not?) for me

June 15, 2009

Giving away free stuff has long been a staple for good marketing. It lets your potential buyers get to know you, and you can get to know them as well. However, if you plan on giving away free stuff, make sure it’s useful.
You will have a hard time getting people to sign up for [...]

Tech companies only seem to test their products

March 26, 2009

It’s extremely interesting to me that companies have systems to test their products, but not their marketing.  It’s not really new to have quality control for the product.  After all, it costs money to build faulty products.  Your customers will return it, or unsubscribe, and even worse, complain.
It also costs money to build a poor [...]

Newspapers fail to connect and go bankrupt

February 25, 2009

The other day, two local newspapers – The Philadelphia Inquirer and The Philadelphia Daily News – filed for bankruptcy.  So much has been made of the fact that newspapers can’t sustain the business model of selling content when the web allows you to get it for free.  What’s more is that this free content is [...]

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