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Marketing Connections

Marketing has come full circle

November 24, 2009

Back in the 1930’s when my grandfather and his brothers founded DiBruno Brothers, their marketing efforts were predominantly word-of-mouth.  They had to provide a great product and service, hope that their customers would tell their friends, and hope that those friends became patrons of the business.
In order to do this, they first had to listen [...]

Where’s the R in CRM?

October 27, 2009

CRM = customer relationship management.  However, I find a lot of companies who forget about the R.  We all seem to want bigger lists, regardless if they have any value to the business, or not.  I’m not saying that a marketer shouldn’t have a CRM, but I believe that it needs to be more than [...]

Rush Limbaugh, Marketing Genius

October 26, 2009

Before I get started, I just want to point out that this isn’t a political post by any stretch of the imagination.  I don’t care what you think of Rush’s policies, but you have to admire his marketing prowess.
He has identified a market that speaks the same language:  conservatives.
He understands exactly what they want to [...]

It’s not about the technology

October 2, 2009

Seth Godin often speaks about leading a Tribe – a community of people who share a common interest, goal, and/or passion.  I always recognized the importance of brands and their tribes.  Apple is the first that comes to mind.  But there are others such as 37Signals, Fog Creek Software, and even Google.
I’m firmly convinced – [...]

Does anyone else hate self checkouts?

September 14, 2009

I was in Home Depot the other day and I realized how much I hate self checkouts.  Not only do they never work correctly, they completely dehumanize the retail business environment.
Now, when you go to the Home Depot, you never have to talk to anyone.
The idea to install self check-out scanners was clearly the idea [...]

Online vs. Offline Marketing Part 2

August 26, 2009

Jeremy left a comment on my online vs. offline marketing post.  Just to be brief, he mentioned that offline marketers will soon be obsolete because they don’t want to do the work of engaging in conversations – like online marketers do.
I admit, to write new content on a blog, or in autoresponders, or wherever, is [...]

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