Posts tagged as:

Marketing

Are you measuring the wrong stats?

March 11, 2010

The other night I was watching a documentary on the Vietnam War.  Here’s what I found interesting.  American commanders determined the success of a battle on whether or not the kill ration was in their favor.  In other words, if they suffered more fatalities than we did, then the battle was successful.

On the other [...]

6 Common Marketing Mistakes that are Killing Your Technology Business… And What You Can Do About It

January 12, 2010

Learn how you can transform your technology business into a marketing machine by avoiding these six common marketing mistakes. This ebook offers tips and strategies that you can implement immediately to increase your revenue and your profits, including:

A practical marketing plan that you can use today
15 ways you can market your business… and tips [...]

Please visit our ad…

December 15, 2009

I was watching a commercial for a drug the other night.  Toward the end of the commercial, the narrator said “please visit our ad in Home and Garden”.
All I could think about is:  “why would I want to read an advertisement after watching one?”
Has anyone, in the history of marketing, ever bought a magazine, spent [...]

What tool should I use?

November 6, 2009

Should I blog?  It’s a question that I get asked hundreds of times.  Unfortunately, I can’t answer that question as it stands.  This is the equivalent of saying “I have to do house work, should I use a hammer?”  Well, if you are hanging a picture frame, then a hammer is the tool to use.  [...]

Why great marketing is more than just a slogan

November 2, 2009

When I think of fuel efficient cars, I think of Toyota.  I do know some people think of Honda as well.  However, I certainly don’t think of Chevy as a fuel efficient brand – as they are trying to pull off in this commercial:

I think what Chevy needs to realize is that if they want [...]

4 Things You Better Not Do In a Marketing Campaign

October 30, 2009

1.  Don’t follow up with a phone call, unless I’ve requested more information
About two weeks ago, I got a sales letter from a bank asking me if I wanted to switch banks – they basically wanted my mortgage.   I gave it a brief look over, and threw it away as I’m not interested in changing [...]

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