Posts tagged as:

Social Media Marketing

How to convert your Social Media conversation into revenue

March 2, 2010

There are two ways to go about it. The first way is to take the conversation into a more private setting. You might want Direct Message (DM) the person you are speaking to. Then build up to an email or a phone call.
So, for instance, a Twitter conversation might sound something like this:

[...]

What is your strategy?

February 23, 2010

Are you on Twitter?  How about Facebook?  LinkedIn?  Do you blog?  Or leave comments on blogs?  How about niche sites on Ning?
Do you have a strategy about how to “attack” each of these networks?  You probably should; for your own sanity.
If you were like me, and did each one without a strategy, then you are [...]

Right Question Vs. Wrong Question

November 19, 2009

Yesterday, I was co-speaking at an event on Social Media marketing.  I left the event feeling that I might not have done my job.  You see, at the event, we got so mired in the details of RSS and how to hook your blog to your twitter account to your Facebook fan page.
We received one [...]

Market Niche vs. Market Cost

September 29, 2009

The simple truth is that your market cost is inversely proportional to your market niche.  That is, the more tightly niched your customer base is, the cheaper it is to market your products or services to them.
There are several reasons for this:

It’s easier to live in the world of your market niche than it [...]

Online Marketing vs. Offline Marketing

August 19, 2009

I was at a networking event last week with a group of individuals who were mostly offline marketers.  It’s interesting to hear their conversations about how great these tactics work for them – and how they think the whole online marketing thing is a complete waste of time.
Because I “live” online, I constantly read about [...]

3 ways small tech companies can use social media for market research

March 18, 2009

1.       Listen to the problems of your prospective buyers:
If given a platform to do so, people will complain.  They will be more than willing to preach about how hard something or terrible a product or service is.  They will tell you why they can’t buy something, or don’t want to.  All you’ve got to do [...]

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