Posts tagged as:

Technology Company

High Quality, Good Customer Service, Low Prices – a tech company can’t be all three

April 16, 2009

I thought about why I cringe when I see a company described by a combination of these three phrases: High Quality, Great Customer Service, and Low Prices. It’s impossible for a small business to be all three.
High quality can mean a lot of things: Great design, the best materials, seamless ergonomics, etc… [...]

I’m gonna make him an offer he can’t refuse.

April 15, 2009

This post is inspired by a conversation I had with Damian Petrini, owner of MarketingPotential.com and The Godfather – which I’ve seen bits and pieces of four times in the past month. 
Damian had mentioned that the best way to convert traffic on your website to sales leads is to give your customer a reason [...]

When marketing, don’t get caught up in the technology

March 30, 2009

Communicating effectively on the web is as much about software as communicating effectively on the phone is about a satellite.
Both the software and satellite are vital. They are the enablers. However, it’s easy to get caught up in having the latest, most optimized, hi tech application and neglect the message you wish to distribute. 
[...]

Tech companies only seem to test their products

March 26, 2009

It’s extremely interesting to me that companies have systems to test their products, but not their marketing.  It’s not really new to have quality control for the product.  After all, it costs money to build faulty products.  Your customers will return it, or unsubscribe, and even worse, complain.
It also costs money to build a poor [...]

Just because you have a (slightly) better technology doesn’t mean you will win

March 23, 2009

Even in the world of technology, technology for technology’s sake is meaningless.  A few months ago, I came across a search engine named Cuil (pronounced kool). To say that it is going to be a colossal failure and waste of money would be foolish, however, I started thinking about the potential struggles it will have. [...]

What can a small tech company learn from the NCAA Tournament?

March 19, 2009

The heavy favorite doesn’t always win
We see it all the time.  Each year, you can count on a 5 seed losing to a 12 seed.  Cinderella schools include Valparaiso, George Mason, and Gonzaga
If you are an underfunded desktop applications company trying to compete with Windows at their business model, you probably won’t win.  However, [...]

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