March 9, 2010
After working with several small businesses over the years, I’ve found that there are three catastrophic mistakes that are seriously cutting into revenue.
Creating boring content
Exciting content isn’t necessarily content that is going to win an Emmy or an Oscar. Exciting content is content that can help solve a problem that your buyer has.
Exciting content gets [...]
January 26, 2010
Focus on your customer
Too many websites speak only about products and services. For the most part, consumers don’t really care about products and services. Consumers are interested in how products and services will benefit their lives.
Suppose your business builds Customer Relationship Management (CRM) software. Instead of creating a website that focuses on and database size, [...]
