Comments on: Tech companies only seem to test their products http://morecaffeineplease.com/tech-companies-only-seem-to-test-their-products/ Results you can measure Fri, 20 Aug 2010 23:52:58 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Jared O'Toole http://morecaffeineplease.com/tech-companies-only-seem-to-test-their-products/comment-page-1/#comment-364 Jared O'Toole Mon, 30 Mar 2009 21:06:25 +0000 http://morecaffeineplease.com/?p=496#comment-364 Marketing is tricky to measure especially in the social media world. But it should not be over-looked. Whether your spending $ on trade shows or time on twitter. It's costing you if its not working. Marketing is tricky to measure especially in the social media world. But it should not be over-looked. Whether your spending $ on trade shows or time on twitter. It’s costing you if its not working.

]]> By: Measuring Success « Linda’s Long View http://morecaffeineplease.com/tech-companies-only-seem-to-test-their-products/comment-page-1/#comment-363 Measuring Success « Linda’s Long View Sat, 28 Mar 2009 17:30:21 +0000 http://morecaffeineplease.com/?p=496#comment-363 [...] of the ease with which definitive process improvements were possible. However, recently I read a blog post yesterday that reminded me that even though it is may be easier to measure and improve (some?) [...] [...] of the ease with which definitive process improvements were possible. However, recently I read a blog post yesterday that reminded me that even though it is may be easier to measure and improve (some?) [...]

]]> By: Doug - Velocity, B2B Marketing Agency http://morecaffeineplease.com/tech-companies-only-seem-to-test-their-products/comment-page-1/#comment-362 Doug - Velocity, B2B Marketing Agency Sat, 28 Mar 2009 11:33:53 +0000 http://morecaffeineplease.com/?p=496#comment-362 Good one. It's amazing how uncommon common sense can be! Luckily digital marketing makes testing and measuring so much easier and more immediate. Good one.
It’s amazing how uncommon common sense can be!

Luckily digital marketing makes testing and measuring so much easier and more immediate.

]]> By: LindasLongView http://morecaffeineplease.com/tech-companies-only-seem-to-test-their-products/comment-page-1/#comment-359 LindasLongView Sat, 28 Mar 2009 06:31:55 +0000 http://morecaffeineplease.com/?p=496#comment-359 Your points about measuring are right on, but I am surprised by your observation. This might be a case of some do and some don't. After reading, "SuperCrunchers" by Ian Ayres, I was under the impression that all marketing departments had "analytics" down in terms of following customers and marketing campaigns, maybe even better than those of us in manufacturing/production. Perhaps my surprise is a case of my being envious of what appeared to be easier data collection? ;) Your points about measuring are right on, but I am surprised by your observation. This might be a case of some do and some don’t. After reading, “SuperCrunchers” by Ian Ayres, I was under the impression that all marketing departments had “analytics” down in terms of following customers and marketing campaigns, maybe even better than those of us in manufacturing/production. Perhaps my surprise is a case of my being envious of what appeared to be easier data collection? ;)

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