When I think of fuel efficient cars, I think of Toyota. I do know some people think of Honda as well. However, I certainly don’t think of Chevy as a fuel efficient brand – as they are trying to pull off in this commercial:
I think what Chevy needs to realize is that if they want to compete on fuel economy, then they need to do so with the entire product portfolio. (I’m not sure anyone will ever be convinced that the Corvette is energy efficient.)
In order to succeed in a world of infinite possibilities, a company needs to stand for one thing – no matter how many product lines. When Volvo designs a sports car, they will strive to be the safest sports car on the market, and nothing more.
If a business tries to be too many things, it will alienate everyone.
As always, I’d love to know what you think. Am I off my gourd?
{ 2 comments… read them below or add one }
I got the impression that it was a back-handed compliment (yeah, they build good lawnmowers, but do you want a car from a company that’s good at lawnmowers or one that’s good at building cars).
The trouble is that Honda is better at both.
Hey Jodi,
That’s another point altogether!