--- title: "More Caffeine, Please" url: https://morecaffeineplease.com/ description: "Marketing writing by Greg Digneo for small and midsized technology businesses, published under the masthead More Caffeine, Please with the tagline Results you can." published: 2010-03-30 updated: 2008-12-16 --- # More Caffeine, Please Published 2010-03-30 · Updated 2008-12-16 [Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/) ## [Marketing Your Startup with Neil Patel](https://morecaffeineplease.com/marketing-your-startup-with-neil-patel/) March 30, 2010 · by Greg Digneo Neil Patel is the founder of Crazyegg and Kissmetrics, marketing analytics firms that helps small businesses increase customer conversions. His blog Quicksprout is a startups handbook. If you want to know how to recover from losing millions of dollars – Neil talks about it. If you want to know how to market your business – [...] [Read the post](https://morecaffeineplease.com/marketing-your-startup-with-neil-patel/) [Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/) ### [How your business can get free publicity](https://morecaffeineplease.com/how-your-business-can-get-free-publicity/) Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued… [Marketing](https://morecaffeineplease.com/category/marketing/) ### [Are you measuring the wrong stats?](https://morecaffeineplease.com/are-you-measuring-the-wrong-stats/) The other night I was watching a documentary on the Vietnam War. Here’s what I found interesting. American commanders determined the success of a battle on whether or not the kill ration was… ## Fresh entries [01**9 Best Tools for WhatsApp Appointment Reminders in 2026**Oct 08, 2026](https://morecaffeineplease.com/9-best-tools-for-whatsapp-appointment-reminders-in-2026/) [02**Is Tasks.Bot Good for Report Generation Automation Software?**Sep 26, 2026](https://morecaffeineplease.com/is-tasks-bot-good-for-report-generation-automation-software/) [03**What Is the Best Tool for WhatsApp Sales Automation in 2026?**Sep 18, 2026](https://morecaffeineplease.com/what-is-the-best-tool-for-whatsapp-sales-automation-in-2026/) [04**Email Marketing Kansas City MO: Top Agencies & Services**Sep 14, 2026](https://morecaffeineplease.com/email-marketing-kansas-city-mo/) [05**8 Best Mindset Motivational Speakers in 2026**Sep 14, 2026](https://morecaffeineplease.com/8-best-mindset-motivational-speakers-in-2026/) [06**8 Best Ritner Digital Alternatives for Ecommerce Brands**Sep 08, 2026](https://morecaffeineplease.com/8-best-ritner-digital-alternatives-for-ecommerce-brands/) [07**Charlotte IT Solutions Customer Testimonials & Success Stories**Sep 02, 2026](https://morecaffeineplease.com/charlotte-it-solutions-customer-testimonials-success-stories/) [08**Content at Scale vs Autoblogging.ai for Bulk Article Generation**Aug 31, 2026](https://morecaffeineplease.com/content-at-scale-vs-autoblogging-ai-for-bulk-article-generation/) [09**Google Sheets Automation AI for Marketers: 5 Top Tools**Aug 24, 2026](https://morecaffeineplease.com/google-sheets-automation-ai-for-marketers-5-top-tools/) [10**Who's the Best for Cloud Solutions: Biz Technology Solutions vs Charlotte IT Solutions**Aug 12, 2026](https://morecaffeineplease.com/who-s-the-best-for-cloud-solutions-biz-technology-solutions-vs-charlotte-it-solutions/) More [11**How Customer Support Teams Should Evaluate WhatsApp Business API Platforms for Payment Collection**Aug 10, 2026](https://morecaffeineplease.com/how-customer-support-teams-should-evaluate-whatsapp-business-api-platforms-for-payment-collection/) [12**Who's the Best for Proactive Network Monitoring: Complete Network vs Charlotte IT Solutions**Aug 10, 2026](https://morecaffeineplease.com/who-s-the-best-for-proactive-network-monitoring-complete-network-vs-charlotte-it-solutions/) [13**8 WhatsApp Bulk Message Sender Platforms for Marketing Consultants**Aug 10, 2026](https://morecaffeineplease.com/8-whatsapp-bulk-message-sender-platforms-for-marketing-consultants/) [14**Who's the Best for Manual Outreach: Page One Power vs WhitePress**Aug 06, 2026](https://morecaffeineplease.com/who-s-the-best-for-manual-outreach-page-one-power-vs-whitepress/) [15**Top 3 Workflow Automation Tools for Continuous Compliance**Aug 05, 2026](https://morecaffeineplease.com/top-3-workflow-automation-tools-for-continuous-compliance/) [16**Who's the Best for Large-Scale Enterprise Deployments: Camunda vs Process Street**Aug 02, 2026](https://morecaffeineplease.com/who-s-the-best-for-large-scale-enterprise-deployments-camunda-vs-process-street/) [17**Who's the Best for Offline Features: SPOTIO vs Veloxy**Jul 31, 2026](https://morecaffeineplease.com/who-s-the-best-for-offline-features-spotio-vs-veloxy/) [18**Top 3 Link Building Platforms for Self Service Link Building**Jul 31, 2026](https://morecaffeineplease.com/top-3-link-building-platforms-for-self-service-link-building/) [19**Why Is WhitePress the Best for Guest Posting Marketplace?**Jul 27, 2026](https://morecaffeineplease.com/why-is-whitepress-the-best-for-guest-posting-marketplace/) [20**Integration With CRM: What to Look for in an AI Task Automation Tool**Jul 27, 2026](https://morecaffeineplease.com/integration-with-crm-what-to-look-for-in-an-ai-task-automation-tool/) Earlier [21**ServiceNow vs Process Street for Compliance Management**Jul 17, 2026](https://morecaffeineplease.com/servicenow-vs-process-street-for-compliance-management/) [22**Best Workflow Automation Tools for Incident Management in 2026**Jul 13, 2026](https://morecaffeineplease.com/best-workflow-automation-tools-for-incident-management-in-2026/) [23**Why Is Process Street the Best for Streamline GRC?**Jul 02, 2026](https://morecaffeineplease.com/why-is-process-street-the-best-for-streamline-grc/) ## From Marketing [Marketing](https://morecaffeineplease.com/category/marketing/) ### [5 Off Beaten Marketing Ideas an Entrepreneur can use Immediately to Increase Revenue](https://morecaffeineplease.com/5-off-beaten-marketing-ideas-an-entrepreneur-can-use-immediately-to-increase-revenue/) March 1, 2010 · by Greg Digneo It seems everyone, including me, is blogging about how to increase sales using Twitter, Facebook, and other social media tools. Unfortunately, the big question with businesses is: How do I reach more qualified customers? So I figured I’d give a few extremely easy ways to do so. Do you want fries with that? Maybe this isn’t [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [What is your strategy?](https://morecaffeineplease.com/what-is-your-strategy/) February 23, 2010 · by Greg Digneo Are you on Twitter? How about Facebook? LinkedIn? Do you blog? Or leave comments on blogs? How about niche sites on Ning? Do you have a strategy about how to “attack” each of these networks? You probably should; for your own sanity. If you were like me, and did each one without a strategy, then you are [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [5 Steps To Make A Tech Business Website 2010 Compliant](https://morecaffeineplease.com/5-steps-to-make-a-tech-business-website-2010-compliant/) January 26, 2010 · by Greg Digneo Focus on your customer Too many websites speak only about products and services. For the most part, consumers don’t really care about products and services. Consumers are interested in how products and services will benefit their lives. Suppose your business builds Customer Relationship Management (CRM) software. Instead of creating a website that focuses on and database size, [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [6 Marketing Tips for Small Technology Businesses](https://morecaffeineplease.com/6-marketing-tips-for-small-technology-businesses/) January 20, 2010 · by Greg Digneo Below are six marketing tips from my new ebook: Measure everything. Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you can measure the success, or failure, of each marketing strategy and tactic. Have a good lead generation system Never in [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [6 Common Marketing Mistakes that are Killing Your Technology Business… And What You Can Do About It](https://morecaffeineplease.com/6-common-marketing-mistakes-that-are-killing-your-technology-business-and-what-you-can-do-about-it-post/) January 12, 2010 · by Greg Digneo Learn how you can transform your technology business into a marketing machine by avoiding these six common marketing mistakes. This ebook offers tips and strategies that you can implement immediately to increase your revenue and your profits, including: A practical marketing plan that you can use today 15 ways you can market your business… and tips [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [My New Year’s Resolution: In Corporate Speak](https://morecaffeineplease.com/my-new-year%E2%80%99s-resolution-in-corporate-speak/) December 22, 2009 · by Greg Digneo I’m going to do my best to cover all of the bases by thinking outside of the box while toeing the company line. I want to get my ducks in a row and increase my bandwidth without cutting corners. This will solidify my barriers to entry as I build better mousetraps without reinventing the wheel. I [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [2010 Marketing Predictions](https://morecaffeineplease.com/2010-marketing-predictions/) December 18, 2009 · by Greg Digneo I got the memo kind of late that I was supposed to do a “predictions post” for next year. With that being said, I’ll steer you toward some great posts from blogs that I read: If you are looking for SEO and SEM predictions, go here and here If you are looking for PR predictions, go here If [...] [Marketing](https://morecaffeineplease.com/category/marketing/) ### [Are you maximizing the power of email in your marketing?](https://morecaffeineplease.com/are-you-maximizing-the-power-of-email-in-your-marketing/) December 16, 2009 · by Greg Digneo Email Marketing Made Easy written by Jodi Kaplan is a step by step guide to set up your email marketing campaign. She shows you how to get your audience to open your email, read your email, and most importantly respond to your emails. She takes you through a 10 step guide on how to format your email [...] [All 22 posts filed under Marketing](https://morecaffeineplease.com/category/marketing/) ## From Small Business Marketing [Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/) ### [My biggest marketing secret revealed!](https://morecaffeineplease.com/my-biggest-marketing-secret-revealed/) November 13, 2009 · by Greg Digneo In a few short weeks, my blog will be 1 year old. On a day – to – day basis, I try to give advice and/or share what I’ve learned. I think I can some it up in one sentence: Market unto others as you’d have marketed to yourself. In other words, if you don’t like someone [...] [Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/) ### [Who is your real competition?](https://morecaffeineplease.com/who-is-your-real-competition/) June 13, 2009 · by Greg Digneo You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...] [Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/) ### [Day 7: Building and Marketing my Product](https://morecaffeineplease.com/building-and-marketing-my-product/) December 16, 2008 · by Greg Digneo I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...] [Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/) ### [Day 4: Setting Goals](https://morecaffeineplease.com/day-4-setting-goals/) by Greg Digneo · filed under Small Business Marketing I have to admit that I was a little unproductive today. I think the sheer enormity of what I’m trying to accomplish weighed on my mind. I set about the day trying to “learn Twitter” and build my product. To educate myself on Twitter, I read this blog post by… [All 9 posts filed under Small Business Marketing](https://morecaffeineplease.com/category/smallbusinessmarketing/)