How To Write a Million Dollar Headline – Even if You Failed English

November 3, 2009

Let’s say you develop a product that helps people advance their careers and you want to write a sales letter, or blog post, landing page, or adwords ad.  You know you need a catch headline, but you aren’t sure where to start.
You might want to try something like “Get Promoted!”  It’s short, and catchy.  But [...]

Why great marketing is more than just a slogan

November 2, 2009

When I think of fuel efficient cars, I think of Toyota.  I do know some people think of Honda as well.  However, I certainly don’t think of Chevy as a fuel efficient brand – as they are trying to pull off in this commercial:

I think what Chevy needs to realize is that if they want [...]

7 Free Tools to Quickly Grow Your Business

October 31, 2009

This week, someone on Entrepreneur.com asked me for some strategies they could use for growing a company in a recession.  Here is an incomplete list of what I came up with.  There are hundreds more.  I’d love for your input on things that I haven’t thought of.
Blogging: Most blogging software is free.  It doesn’t take [...]

4 Things You Better Not Do In a Marketing Campaign

October 30, 2009

1.  Don’t follow up with a phone call, unless I’ve requested more information
About two weeks ago, I got a sales letter from a bank asking me if I wanted to switch banks – they basically wanted my mortgage.   I gave it a brief look over, and threw it away as I’m not interested in changing [...]

How to create a marketing plan and build a sales funnel

October 29, 2009

One of the big marketing challenges most small businesses have is getting in front of enough customer to reach that next level.
I’m in the midst of planning for that “next level”.  Above is a piece of my marketing strategy that I’ve put together based on client work, my own experimentation, and research.
I hope that this [...]

4 Reasons You Don’t Need to be a Writer to Write

October 28, 2009

1.  No one knows the rules anyway
I hope that none of my English teachers are reading this because I have a confession to make.  I have no idea how to diagram a sentence.  Nor do I care.  I have no idea how to get a subject and verb to agree.  I use “good” when I [...]

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