The Oprah Effect

July 14, 2009

I was watching a CNBC show about the power Oprah has to put a small niche business on the map.  One of the companies that she did this for was a struggling cake company.  They were barely profitable – I think they made $19 the year before they were featured on Oprah – and were [...]

Get your customers to open your mail

July 11, 2009

My friend Jodi (who writes a kick ass blog by the way) spoke about lumpy mail yesterday. I love lumpy mail. It works; it’s that simple.
We all throw out standard envelopes every day without giving them any thought. We’ve developed an uncanny ability to spot a promotion a mile away. Lumpy [...]

My Business Cards

July 9, 2009

A friend of mine is a talented and creative designer.  Take a look at the business card she designed me.  Yes, it is on a coffee collar!

Do you compete on price?

July 9, 2009

Your market position is the story you tell your potential customers that makes them want to buy from you, and not from one of your competitors.
Take a look at the pictures of the plastic cups and glass on the right. Let’s say you are hosting a dinner for your colleagues or partners and you [...]

Marketing is a system

July 7, 2009

I’ve come to find that the best marketing is a system that begins long before your first advertisement, and is a continuous cycle that can be improved on each and every month.
Many business owners try to run a print ad, or a direct mail campaign, or a commercial on the radio only to have mixed [...]

These Days

July 6, 2009

I hear and see this phrase a lot from businesses, and I’m sure you have too.  “These days you need to be more efficient”, or “these days you need to watch your spending” or “these days you need to take advantage of low cost tools”.  I could go on, but you get the point.
I believe [...]

← Previous Entries

Next Entries →