Are you maximizing the power of email in your marketing?

December 16, 2009

Email Marketing Made Easy written by Jodi Kaplan is a step by step guide to set up your email marketing campaign.
She shows you how to get your audience to open your email, read your email, and most importantly respond to your emails.
She takes you through a 10 step guide on how to format your email [...]

Please visit our ad…

December 15, 2009

I was watching a commercial for a drug the other night.  Toward the end of the commercial, the narrator said “please visit our ad in Home and Garden”.
All I could think about is:  “why would I want to read an advertisement after watching one?”
Has anyone, in the history of marketing, ever bought a magazine, spent [...]

Happy Thanksgiving

November 25, 2009

This year, I have a lot to be thankful for.  I hope that you surround yourself with loved ones and kick off the holiday season.

Marketing has come full circle

November 24, 2009

Back in the 1930’s when my grandfather and his brothers founded DiBruno Brothers, their marketing efforts were predominantly word-of-mouth.  They had to provide a great product and service, hope that their customers would tell their friends, and hope that those friends became patrons of the business.
In order to do this, they first had to listen [...]

7 Critical Ingredients to Building a Business

November 23, 2009

Within the next few weeks, More Caffeine Please will be a year old.  In the past 12 months, I’ve tried to share as much information and knowledge as I possibly could – I hope I’ve succeeded.  These are the most important lessons I’ve learned:

Work your ass off.

I’ll admit.  I’m that guy at 3 in [...]

Right Question Vs. Wrong Question

November 19, 2009

Yesterday, I was co-speaking at an event on Social Media marketing.  I left the event feeling that I might not have done my job.  You see, at the event, we got so mired in the details of RSS and how to hook your blog to your twitter account to your Facebook fan page.
We received one [...]

← Previous Entries

Next Entries →