Where’s the R in CRM?

October 27, 2009

CRM = customer relationship management.  However, I find a lot of companies who forget about the R.  We all seem to want bigger lists, regardless if they have any value to the business, or not.  I’m not saying that a marketer shouldn’t have a CRM, but I believe that it needs to be more than [...]

Rush Limbaugh, Marketing Genius

October 26, 2009

Before I get started, I just want to point out that this isn’t a political post by any stretch of the imagination.  I don’t care what you think of Rush’s policies, but you have to admire his marketing prowess.
He has identified a market that speaks the same language:  conservatives.
He understands exactly what they want to [...]

It’s not about the technology

October 2, 2009

Seth Godin often speaks about leading a Tribe – a community of people who share a common interest, goal, and/or passion.  I always recognized the importance of brands and their tribes.  Apple is the first that comes to mind.  But there are others such as 37Signals, Fog Creek Software, and even Google.
I’m firmly convinced – [...]

Market Niche vs. Market Cost

September 29, 2009

The simple truth is that your market cost is inversely proportional to your market niche.  That is, the more tightly niched your customer base is, the cheaper it is to market your products or services to them.
There are several reasons for this:

It’s easier to live in the world of your market niche than it [...]

Get Real

September 18, 2009

I read the book Getting Real online and wanted to share it with everyone. It’s the book by the wildly popular web application firm 37signals.
You can read it for free here.
If you are looking to build a software – or any product or service for that matter – then this book is for you.
Even [...]

What does Pro Football have to do with your marketing?

September 16, 2009

I love professional football.  Each Sunday, I watch 3 hours of pregame shows, 10 hours of games, and about 2 hours of postgame shows.  When my team is home, I go to the games and tailgate.  Whether I’m watching on TV or at the game, it’s always a party.
The guys who run the NFL are [...]

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