Jump in – and figure out the rest later

November 18, 2009

I’m a huge fan of jumping in as I tend to suffer from paralysis of analysis.  I tend to learn on the fly.  I can read all the books and attend all the seminars I want, but it won’t matter until I actually get started.  If you have a project that you want to start, [...]

My biggest marketing secret revealed!

November 13, 2009

In a few short weeks, my blog will be 1 year old.  On a day – to – day basis, I try to give advice and/or share what I’ve learned.  I think I can some it up in one sentence:
Market unto others as you’d have marketed to yourself.
In other words, if you don’t like someone [...]

Earning Attention Vs. Earning Money

November 11, 2009

The other night, a telemarketer called me and said they were from a bed company.  I don’t need a bed, so I tried to politely tell this woman that I’m not interested.  I figured I’d save my time, and hers.  She proceeds to explain to me that she was not trying to sell me anything [...]

Ice to an Eskimo

November 9, 2009

Just 15 years ago, when someone was a good marketer or salesman, one of the the highest compliment given to him would be “He’s so good, he can sell ice to an Eskimo.”  Today, that compliment is more like “He’s so good, whenever an Eskimo needs ice, they know exactly where to find him.”

What tool should I use?

November 6, 2009

Should I blog?  It’s a question that I get asked hundreds of times.  Unfortunately, I can’t answer that question as it stands.  This is the equivalent of saying “I have to do house work, should I use a hammer?”  Well, if you are hanging a picture frame, then a hammer is the tool to use.  [...]

How come more businesses aren’t putting their resources into creating useful content?

November 4, 2009

It’s interesting to me that many businesses don’t realize they are in the business of creating useful content.
Useful content, in my opinion, levels the playing field.  Anyone can do it, and it doesn’t cost a lot of money.
So, how come more businesses don’t do it?

← Previous Entries

Next Entries →