From the monthly archives:

November 2009

Happy Thanksgiving

November 25, 2009

This year, I have a lot to be thankful for.  I hope that you surround yourself with loved ones and kick off the holiday season.

Marketing has come full circle

November 24, 2009

Back in the 1930’s when my grandfather and his brothers founded DiBruno Brothers, their marketing efforts were predominantly word-of-mouth.  They had to provide a great product and service, hope that their customers would tell their friends, and hope that those friends became patrons of the business.
In order to do this, they first had to listen [...]

7 Critical Ingredients to Building a Business

November 23, 2009

Within the next few weeks, More Caffeine Please will be a year old.  In the past 12 months, I’ve tried to share as much information and knowledge as I possibly could – I hope I’ve succeeded.  These are the most important lessons I’ve learned:

Work your ass off.

I’ll admit.  I’m that guy at 3 in [...]

Right Question Vs. Wrong Question

November 19, 2009

Yesterday, I was co-speaking at an event on Social Media marketing.  I left the event feeling that I might not have done my job.  You see, at the event, we got so mired in the details of RSS and how to hook your blog to your twitter account to your Facebook fan page.
We received one [...]

Jump in – and figure out the rest later

November 18, 2009

I’m a huge fan of jumping in as I tend to suffer from paralysis of analysis.  I tend to learn on the fly.  I can read all the books and attend all the seminars I want, but it won’t matter until I actually get started.  If you have a project that you want to start, [...]

My biggest marketing secret revealed!

November 13, 2009

In a few short weeks, my blog will be 1 year old.  On a day – to – day basis, I try to give advice and/or share what I’ve learned.  I think I can some it up in one sentence:
Market unto others as you’d have marketed to yourself.
In other words, if you don’t like someone [...]

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