Neil Patel is the founder of Crazyegg and Kissmetrics, marketing analytics firms that helps small businesses increase customer conversions. His blog Quicksprout is a startups handbook. If you want to know how to recover from losing millions of dollars – Neil talks about it. If you want to know how to market your business – [...]
Build Solid Relationships When I found out that PR Expert Elena Verlee built a sock distribution company (yes, her million dollar company distributed socks…) with only PR, I became intrigued and bought her book: “PR for Newbies”. One of the first steps in the book is to build solid contacts (read relationships) with those in the media [...]
In a few short weeks, my blog will be 1 year old. On a day – to – day basis, I try to give advice and/or share what I’ve learned. I think I can some it up in one sentence: Market unto others as you’d have marketed to yourself. In other words, if you don’t like someone [...]
You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...]
I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...]
by Greg Digneo · filed under Small Business Marketing
I have to admit that I was a little unproductive today. I think the sheer enormity of what I’m trying to accomplish weighed on my mind. I set about the day trying to “learn Twitter” and build my product. To educate myself on Twitter, I read this blog post by…
by Greg Digneo · filed under Small Business Marketing
After working with several small businesses over the years, I’ve found that there are three catastrophic mistakes that are seriously cutting into revenue. Exciting content isn’t necessarily content that is going to win an Emmy or an Oscar. Exciting content…
by Greg Digneo · filed under Small Business Marketing
Do your customers find you via Google? Do they visit your site from comments you leave on other blogs? Do they visit your site through the various social networks you belong to? There are numerous routes your customers can take to get to your site. Marketing…
by Greg Digneo · filed under Small Business Marketing
“Your idea is so great that everyone will want one!“ We’ve heard this before. Well, the bad news is not everyone will want your product. The good news is not everyone will want your product! Your customers are not everyone. Your customers aren’t all women,…
