Focus on your customer Too many websites speak only about products and services. For the most part, consumers don’t really care about products and services. Consumers are interested in how products and services will benefit their lives. Suppose your business builds Customer Relationship Management (CRM) software. Instead of creating a website that focuses on and database size, [...]
When I think of fuel efficient cars, I think of Toyota. I do know some people think of Honda as well. However, I certainly don’t think of Chevy as a fuel efficient brand – as they are trying to pull off in this commercial: I think what Chevy needs to realize is that if they want [...]
You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...]
I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...]
I have to admit that I was a little unproductive today. I think the sheer enormity of what I’m trying to accomplish weighed on my mind. I set about the day trying to “learn Twitter” and build my product. To educate myself on Twitter, I read this blog post by…
A couple of weeks ago, I decided to show a relative of mine my new startup. He is an entrepreneur, which makes him a part of my target market. I was excited to show him my Earth shaking, paradigm changing web site that was going to save the economy by…
Do your customers find you via Google? Do they visit your site from comments you leave on other blogs? Do they visit your site through the various social networks you belong to? There are numerous routes your customers can take to get to your site. Marketing…
