I’ve said this a few times in the past, but my goal is to go from a one person marketing consultant to a marketing firm. Over the holiday season, I began taking the steps to build the marketing firm. My first step was to partner with my friend Usman Sheikh, who is a serial entrepreneur and [...]
I thought about why I cringe when I see a company described by a combination of these three phrases: High Quality, Great Customer Service, and Low Prices. It’s impossible for a small business to be all three. High quality can mean a lot of things: Great design, the best materials, seamless ergonomics, etc… [...]
Personally, I think it depends. I know you are thinking “Great, Greg, thanks for the brilliant answer.” So just bear with me for a second. I think if you are looking to make money squarely on the “App Bubble”, you’ve probably missed the boat. The iPhone has…
Do your customers find you via Google? Do they visit your site from comments you leave on other blogs? Do they visit your site through the various social networks you belong to? There are numerous routes your customers can take to get to your site. Marketing…