Posts tagged as:

Small Business Marketing

5 Off Beaten Marketing Ideas an Entrepreneur can use Immediately to Increase Revenue

March 1, 2010

It seems everyone, including me, is blogging about how to increase sales using Twitter, Facebook, and other social media tools.  Unfortunately, the big question with businesses is:  How do I reach more qualified customers?  So I figured I’d give a few extremely easy ways to do so.

Do you want fries with that?  Maybe this isn’t [...]

My biggest marketing secret revealed!

November 13, 2009

In a few short weeks, my blog will be 1 year old.  On a day – to – day basis, I try to give advice and/or share what I’ve learned.  I think I can some it up in one sentence:
Market unto others as you’d have marketed to yourself.
In other words, if you don’t like someone [...]

Market Niche vs. Market Cost

September 29, 2009

The simple truth is that your market cost is inversely proportional to your market niche.  That is, the more tightly niched your customer base is, the cheaper it is to market your products or services to them.
There are several reasons for this:

It’s easier to live in the world of your market niche than it [...]

What does Pro Football have to do with your marketing?

September 16, 2009

I love professional football.  Each Sunday, I watch 3 hours of pregame shows, 10 hours of games, and about 2 hours of postgame shows.  When my team is home, I go to the games and tailgate.  Whether I’m watching on TV or at the game, it’s always a party.
The guys who run the NFL are [...]

Try to make $1

August 28, 2009

I am fortunate enough to answer questions on entrepreneur.com.  Not only does it give me a ton of insight into the entrepreneur’s mind, it also is a way for me to pay forward all of the help that I’ve been given.
Well, this week, I received a question from someone who wants to make and sell [...]

Online Marketing vs. Offline Marketing

August 19, 2009

I was at a networking event last week with a group of individuals who were mostly offline marketers.  It’s interesting to hear their conversations about how great these tactics work for them – and how they think the whole online marketing thing is a complete waste of time.
Because I “live” online, I constantly read about [...]

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