The other night I was watching a documentary on the Vietnam War. Here’s what I found interesting. American commanders determined the success of a battle on whether or not the kill ration was in their favor. In other words, if they suffered more fatalities than we did, then the battle was successful. On the other [...]
It seems everyone, including me, is blogging about how to increase sales using Twitter, Facebook, and other social media tools. Unfortunately, the big question with businesses is: How do I reach more qualified customers? So I figured I’d give a few extremely easy ways to do so. Do you want fries with that? Maybe this isn’t [...]
Are you on Twitter? How about Facebook? LinkedIn? Do you blog? Or leave comments on blogs? How about niche sites on Ning? Do you have a strategy about how to “attack” each of these networks? You probably should; for your own sanity. If you were like me, and did each one without a strategy, then you are [...]
Focus on your customer Too many websites speak only about products and services. For the most part, consumers don’t really care about products and services. Consumers are interested in how products and services will benefit their lives. Suppose your business builds Customer Relationship Management (CRM) software. Instead of creating a website that focuses on and database size, [...]
Below are six marketing tips from my new ebook: Measure everything. Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you can measure the success, or failure, of each marketing strategy and tactic. Have a good lead generation system Never in [...]
Learn how you can transform your technology business into a marketing machine by avoiding these six common marketing mistakes. This ebook offers tips and strategies that you can implement immediately to increase your revenue and your profits, including: A practical marketing plan that you can use today 15 ways you can market your business… and tips [...]
I’m going to do my best to cover all of the bases by thinking outside of the box while toeing the company line. I want to get my ducks in a row and increase my bandwidth without cutting corners. This will solidify my barriers to entry as I build better mousetraps without reinventing the wheel. I [...]
I got the memo kind of late that I was supposed to do a “predictions post” for next year. With that being said, I’ll steer you toward some great posts from blogs that I read: If you are looking for SEO and SEM predictions, go here and here If you are looking for PR predictions, go here If [...]
Email Marketing Made Easy written by Jodi Kaplan is a step by step guide to set up your email marketing campaign. She shows you how to get your audience to open your email, read your email, and most importantly respond to your emails. She takes you through a 10 step guide on how to format your email [...]
Yesterday, I was co-speaking at an event on Social Media marketing. I left the event feeling that I might not have done my job. You see, at the event, we got so mired in the details of RSS and how to hook your blog to your twitter account to your Facebook fan page. We received one [...]
You’ve heard it before, you need to determine ALL of your competition, not just your direct competitors. When Scott Cook was developing software he realized that his biggest competitor wasn’t one of the 46 accounting software companies in existence, it was the pencil and paper. At the time, most of his target market was using [...]
I thought about why I cringe when I see a company described by a combination of these three phrases: High Quality, Great Customer Service, and Low Prices. It’s impossible for a small business to be all three. High quality can mean a lot of things: Great design, the best materials, seamless ergonomics, etc… [...]
I came across a blog on Entrepreneur.com posted by Tim Berry that validates my sanity, or lack thereof. It feels good to know that I am not alone! He also has several great suggestions about starting a business. Today, I spent most of my day making connections in various social media. As Seth Godin says, making [...]
First, I want to give thanks to my friend Fabi for helping me put this site together – actually, I aske d her to help me, but she wound up doing the whole thing for me. She is amazing. I see this happen all the time. I belong to a few social networks that…
The internet has transformed the way small and midsized businesses interact and market to their prospects and customer base. Because of this, it is now a requirement that businesses have a strong web presence if they wish to grow their business. Please join…
Paul Dunay is author of the marketing blog Buzz Marketing for Technology and Facebook Marketing for Dummies. He is sharing with us his tips for marketing your business on Facebook. What’s the difference between a Facebook Fan page and a Facebook group? So…
You hear this often: “Links are the currency of the web.” The scary part of this is I see many companies starting to judge the success or failure of a marketing program based on the amount of incoming links it generated. Clearly, you can see the problem…
Personally, I think it depends. I know you are thinking “Great, Greg, thanks for the brilliant answer.” So just bear with me for a second. I think if you are looking to make money squarely on the “App Bubble”, you’ve probably missed the boat. The iPhone has…
Do your customers find you via Google? Do they visit your site from comments you leave on other blogs? Do they visit your site through the various social networks you belong to? There are numerous routes your customers can take to get to your site. Marketing…
“Your idea is so great that everyone will want one!“ We’ve heard this before. Well, the bad news is not everyone will want your product. The good news is not everyone will want your product! Your customers are not everyone. Your customers aren’t all women,…
“In these tough economic times, it becomes important to cut your marketing costs and while increasing sales. My company does this by…” The business then goes on to state how their company is going to save you costs and why you should hire them. This is the…
